It's going to be a social network game, Garriot revealed at the SXSW conference this week (as attended by Gamasutra). There's a factoid that will make at least some of you go 'ssssssssssssss' through your teeth. 'Lord British's New Britannia' awaits.īritannia is, of course, the name of Ultima's main land, so presumably that's also wrapped up in whatever other rights he managed to sneak out through EA's coal cellar when he left. However, it appears Ultima creator Richard Garriot has managed to personally retain the rights to sometime alter-ago and in-game ruler Lord British, which he now intends to use as the cornerstone of a new online game. Does that make sense? Probably not, but it sounded good, which is essentially the story of my career.ĮA still jealously guards the Ultima license, despite not doing a whole lot with it outside of an only tangentially related free to play strategy game. You can take the Lord British out of Ultima, but you can't take the Ultima out of Lord British.